New name, slightly different schtick
ATM: He Said, She Said is gone, but certainly not forgotten. It was time to take things in a new direction.
Don’t look at this like a split, like a rock band breaking up to do solo albums. It’s not like that at all. Think of it more like spinoffs. ATM was like the Minor League “All in the Family” and now we’ll have versions of “The Jeffersons” and “Maude.” This will be my domain from now on. Lisa Winston will have her own blog and I’ll pass along that information when I have it. Frequent contributor Kevin Czerwinski is up and running with his blog, Minor Leagues, Major Thoughts. Check it out — he’ll have great news and insights over the course of the year as well.
As for me, I’ll be doing the same thing, just hopefully more of it, reporting from the exotic locales of the Minor Leagues, weighing in news and trends and trying to get some interactivity going with polls and questions, etc.
So hope you enjoy our new trifecta and don’t be bashful about weighing in on anything. For starters: What do folks think about the new B3 branding effort?